EUROPEAN ONLINE GAMBLING STATISTICS 2025

TRENDS, HABITS AND PLAYER BEHAVIOUR BY REGION/COUNTRY

Europe remains the most mature online gambling region globally in 2025. This fact‑checked edition updates market sizes, country breakouts and behaviour metrics using the latest sources from the European Gaming and Betting Association (EGBA), the UK Gambling Commission (UKGC), and leading European regulators and trade media. Figures below reflect the EU‑27 + UK unless stated.

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A map of Europe on a black background with European Online Gambling Statistics 2025 written in white text

EUROPE AT A GLANCE, UNITED KINGDOM, ITALY & GERMANY

1. Europe At A Glance

· Total European gambling GGR (all channels) was provisionally €123.4bnin 2024 (+5% YoY). Online GGR is provisionally €47.9bn in 2024 and projected €51.1bn in 2025, implying the online share at ~ 39% in 2024 and reaching 41% in 2025. [EGBA/H2 2025 Edition].

· Product mix online (2024, provisional): Casino 45%, Sports & events betting 29%, Lottery 15%, Horse racing 5%, Poker 3%, Bingo/other 3%. [EGBA/H2 2025 Edition].

· Device split online: Mobile generated ~ 58% of online GGR in 2024 (projected 67% by 2029). [EGBA/H2 2025 Edition].

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2. United Kingdom (UK)

· Online GGY (Jan–Mar 2025): £1.45bn, +7% YoY; growth driven by slots (+11% YoY).[UKGC Market overview – operator data to March 2025].

· Online GGY (Apr–Jun 2025): £1.49bn, +2% YoY; total bets/spins 26.1bn. [UKGC Market impact data to June 2025 / GBGC summary].

· Active online accounts peaked around 13.5m in early 2025 (UKGC series). Self‑exclusion via GAMSTOP reported an annual rise in 2025. Use these indicators as proxies for market scale and safer‑gambling adoption.

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3. Italy

· Total GGR 2024: €21.6bn (+4.4% YoY). Online GGR c. €5.0bn in 2024, with strong 2025 momentum. [iGB – Italy reform / Yogonet 2025].

· 2025 regulatory refresh: higher online tax rates (casino 25.5%, sports 24.5%) and a 3% annual fee tied to revenue, alongside responsible‑gambling spend obligations. 46 applicants sought new online licences in July 2025. [iGB legalanalysis Jun‑2025; iGamingToday Jul‑2025].

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‍‍4. Germany

· Online market continues to formalise under the2021 Interstate Treaty. Trade estimates place 2024 online casino revenue around €3.3bn, with total online nearing €4.8–5.2bn and medium‑term double‑digit CAGR as grey‑market play migrates to licensed sites. [Grand View Research Germany outlook 2024; industry round‑ups].

· Expect slower growth than peers due to strict monthly deposit limits, product caps and advertising rules.

FRANCE, SPAIN, NORDICS & EASTERN EUROPE

5. France

· 2024 online channel GGR ≈ €2.6–€2.7bn (+12%YoY), within which online sports betting was ≈ €1.8bn (+19% YoY). [ANJ 2024 report coverage via iGB, Yogonet 2025].

· From July 2025, effective levy on online betting rises (approx. 59% of GGR). Government is consulting on legalising online casino games, which would materially expand the online mix if adopted in2025–26. [iGaming Expert May‑2025; sector coverage on consultation].

6. Spain

· Online GGR 2024: €1.45bn (+17.6% YoY), with casino ≈ 50% and strong growth in slots and live roulette; 4.7m players gambled online in Q4 2024. [iGB Mar‑2025; Houlihan Lokey European Online Gaming Market Aug‑2025].

· Tight advertising and sponsorship rules continue to temper acquisition efficiency despite growth in player activity.

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7. Nordics (Sweden, Denmark, Finland, Norway)

· Sweden: mature since 2019; market value around SEK 25bn across channels with high online penetration. Finland: moving away from Veikkaus monopoly towards a licensing model by 2026. Denmark: liberal, high online share; Norway: state‑run model with channeling challenges.

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8. Eastern Europe (Poland, Czech Republic, Romania, Baltics)

· Romania and the Baltics (Estonia, Lithuania,Latvia) remain among the fastest‑growing, digital‑first EU markets. Poland’s restrictive framework limits operator breadth but demand is resilient; Czech regulation has eased market entry and supports poker/casino growth.

Black background with flags of France, Spain, Sweden and Poland

Black background with the flags of Italy, France, Spain and Germany

PLAYER HABITS & BEHAVIOUR, KEY 2025 TRENDS & REGULATORY SHIFTS & EUROPE IN NUMBERS

9. Player Habits & Behaviour (Europe, 2025)

· Mobile usage dominates Europe’s online revenue (about 58% in 2024; trending to circa 67% by 2029). Casino games are the largest online product (circa 45% of online GGR), followed by sports betting (circa 29%). [EGBA/H2 2025 Edition].

· UK operator data show sustained engagement with online slots and live dealer; broader EU trends mirror this, with esports and instant‑payment methods rising in adoption. Safer‑gambling tools (deposit limits, time‑outs, self‑exclusion) continue to expand.

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10. Key 2025 Trends & Regulatory Shifts

· Tightening rules: Italy’s higher taxes/fees; France’s levy increase; the UK’s affordability/risk checks and stake limits; and restrictions in Spain/Germany.

· Product & tech: live dealer and mobile UX drive time‑on‑device; AI‑driven CRM and payments orchestration improve personalisation and risk controls. Crypto usage varies by jurisdiction; most EU‑regulated sites emphasise card/e‑wallet/bank transfer rails.

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11. Europe In Numbers (Best Current View)

· Total gambling GGR (EU‑27 + UK) 2024 Provisional: €123.4bn; Online GGR: €47.9bn (2025 EU: €51.1bn). [EGBA/H2 2025 Edition].

· UK online GGY: £1.45bn (Q1 2025) and £1.49bn (Q2 2025). [UKGC 2025 operator data].

· Italy online GGR 2024: ≈€5.0bn; total €21.6bn. [iGBJun‑2025; Yogonet Jul‑2025].

· France online channel 2024: ≈€2.6–€2.7bn; online sports betting ≈€1.8bn. [iGB Jun‑2025; Yogonet May‑2025].

· Spain online GGR2024: €1.45bn (+17.6% YoY). [iGB Mar‑2025].

A desktop computer with stats all over the screen

REFERENCES

EGBA / H2 Gambling Capital (Mar 2025). European Gambling Market – Key Figures 2025 Edition.

UK Gambling Commission (May 2025). Market overview – operator data to March 2025.

UK Gambling Commission (Aug 2025). Market impact data on gambling behaviour – operator data to June 2025.

iGB (Jun 11, 2025). Italy gambling reform brings rapid consolidation.

Yogonet (Jul 7, 2025). A deeper look at Italy’s gambling market in 2025.

iGamingToday (Jul 10, 2025). Italy receives 46 applications for €7m online licences.

iGB (Jun 27, 2025). ANJ calls for ‘highly controlled approach’ to iGaming in France (2024 Annual Report).

Yogonet (May 9, 2025). France’s gambling market hit €14bn in 2024 as online bets climbed.

iGB (Mar 25, 2025). Spain online gambling revenue hits record €1.45 billion in 2024.

Houlihan Lokey (Aug 2025). European Online Gaming & Betting Market.

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